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When Ought to I Record My Google Enterprise Profile Hours as Open 24/7?

open 24 hours gbp

We frequently get requested if it’s alright to checklist your Google Enterprise Profile (GBP) hours as 24/7 when you aren’t bodily open 24 hours/day. Whereas we at all times suggest following the GBP pointers and watching what Google does, we expect it’s essential to concentrate on what’s happening in the actual world and what the professionals and cons are of partaking in any tactic you’re contemplating.

Word: This text is about brick and mortar companies. For those who run a home-based enterprise with no publicly listed deal with, you may checklist enterprise hours as 24 hours when you reply the telephone and supply service 24 hours/day. 

One thing we see taking place in a number of verticals, however primarily with legislation corporations, is the usage of 24 hours because the Google Enterprise Profile hours. As of this final 12 months, Google has began to ramp up the variety of automated telephone calls they make to companies asking them to substantiate their enterprise hours. I’ve but to listen to a case the place Google penalized a enterprise for incorrectly itemizing their hours as 24 hours in the event that they aren’t bodily accessible 24/7 on the workplace. Nevertheless, I’ve heard of a case the place incorrect hours can stop a bulk add verification in addition to stopping a enterprise from being reinstated after a suspension unrelated to the hours.  

gbp hours listed as 24/7

We get quite a lot of questions on the Native Search Discussion board associated to GBP hours. For instance, on this thread, Jason asks:

I’ve seen quite a lot of plumbing corporations checklist their Google My Enterprise hours as 24/7. They technically have buyer assist answering the telephones 24/7 The identical holds true for private damage legal professionals. But their precise workplace is open 9 AM – 5 PM.

In keeping with Google, it states the next for hours: “Present your common customer-facing hours of operation.”

This looks like a little bit of gray space as as to if a enterprise is allowed to place 24/7 for his or her hours.

On this thread, Ashley asks:

I handle listings for some pest management corporations and am uncertain about find out how to symbolize the enterprise hours. We solely do service for a set variety of hours per day, however we take calls 24/7. After hours, the calls go to a name heart.

Managers of the companies assume we must always have the ability to checklist our hours as 24/7, however is that this misrepresenting reality?


Right here’s what Google says about how it is best to checklist your enterprise hours:

Present your common customer-facing hours of operation. If relevant, you might use your present seasonal hours as your common hours.


Causes to Record Enterprise Hours as 24/7

Right here is why legislation corporations are selecting to set the hours as 24 hours. When 5 pm rolls round it makes an enormous distinction in the way you show within the native pack.

24 hours in the 3-pack

Additionally, potential prospects can filter the search outcomes by companies which can be “open now” or “open 24 hours”, which mechanically removes you from the search outcomes in case you are presently closed.

So What?

As tempting as it might be to benefit from the additional visibility, it’s essential to contemplate the professionals and cons of itemizing your enterprise as open 24 hours while you aren’t bodily open 24 hours. Will doing so in and of itself result in a suspension? Possibly. However unlikely. Nevertheless, listed here are the professionals and cons it is advisable to take into account.


  • Elevated after-hours visibility
  • Elevated total exercise in your GBP profile


  • Bulk verification points. You may’t get verified when you’re hours aren’t correct
  • GBP assist received’t enable you. In case you have a problem that you simply need assistance with, GBP will possible make you right the hours earlier than they may enable you

Have you ever ever thought-about altering your hours to 24 hours? Has a consumer ever requested about it? How did you deal with it?

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