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Samsung and Orange Broaden Partnership To Lengthen Product Lifecycle and Improve Buyer Expertise – Samsung World Newsroom

New settlement goals to cut back cell gear waste, advance 5G companies and improve multi-device digital experiences delivered to finish customers

Samsung Electronics and Orange immediately introduced a collection of recent initiatives that increase their long-term strategic partnership to reinforce Samsung Galaxy consumer experiences throughout Europe. The 2 firms will collaborate to cut back waste and prolong the lifecycle of cell gadgets; implement machine and expertise testing to organize for the arrival of 5G standalone; promote the Samsung Galaxy multi-devices expertise; and improve the cell buyer journey with superior digital companies.


Collectively, the businesses are working to cut back the waste attributable to Samsung cell gadgets distributed by Orange by extending the lifecycle of a typical product. Orange will supply an extension on the trade-in and the gathering applications on used Samsung gadgets and add a Samsung Licensed Refurbished machine program by way of Orange channels. Moreover, the collaboration will leverage the implementation of the Eco-Ranking methodology, a pan-industry initiative pushed by a consortium of European cell operators, throughout Samsung Galaxy smartphones. The brand new ranking will consider the environmental impression of the cell phones throughout their complete lifecycle from design to disposal, permitting Samsung and Orange to implement additional enhancements.


As a part of this settlement, Samsung and Orange are additionally making ready for the deployment of superior 5G standalone (SA) companies. The collaboration will see the implementation of end-to-end testing of Samsung gadgets and expertise comparable to community slicing and voice over Orange’s 5G SA check networks. The method will discover new use-cases made attainable by way of 5G SA community capabilities to help each superior industrial and entertainment-related companies.


Samsung and Orange are additionally strengthening their collaboration to convey a related expertise powered by Samsung Galaxy gadgets to Orange prospects. This multi-device strategy will probably be deployed in Orange shops and on-line channels to help Orange’s multi-service technique, delivering an immersive and seamless cell expertise to finish customers.


Moreover, the businesses will mix their product and expertise property to supply an upgraded digital activation expertise to Orange prospects by way of Samsung smartphone personalization. Samsung will deploy SIM-based personalization of its cell gadgets for Orange prospects on a single cell software program configuration. Samsung’s over-the-air personalization service will facilitate the invention and seamless set up of key Orange functions on eligible Samsung Galaxy smartphones no matter the place the purchasers buy their Galaxy smartphones.


Lastly, Samsung and Orange will progressively generalize the deployment of eSIM activation to a wider vary of Samsung gadgets related to Orange networks. This can additional simplify their customers’ expertise and scale back the share of plastic-based SIM playing cards used throughout the Orange European footprint.


Philippe Lucas, Government Vice President, Orange Innovation Gadgets and Partnerships, Orange, commented, “this partnership carefully mirrors Orange’s core priorities, contributing to our objectives to maneuver quickly to satisfy our round economic system ambitions and handle client and societal demand for sustainable gadgets by pushing trade-in and refurbishment schemes to increase product lifecycles and scale back waste. Moreover, our dedication to sustainability will drive innovation, enabling differentiation and finally ship development, as we reply to evolving buyer wants. Our shut working relationship with Samsung is a good asset in realizing these ambitions.”


“Samsung is devoted to modern, strategic partnerships that allow us to scale constructive impression world wide,” stated Bryan Choi, Government Vice President and Head of Strategic Advertising of Cell eXperience Enterprise, Samsung Electronics. “We’re happy to strengthen our relationship with Orange and see Galaxy gadgets being recycled and reused in numerous methods and to assist present a extra seamless expertise for the Galaxy group.”



About Orange

Orange is among the world’s main telecommunications operators with gross sales of 42.5 billion euros in 2021 and 140,000 staff worldwide at 31 December 2021, together with 78,000 staff in France. The Group has a complete buyer base of 271 million prospects worldwide at 31 December 2021, together with 224 million cell prospects and 23 million mounted broadband prospects. The Group is current in 26 international locations. Orange can also be a number one supplier of worldwide IT and telecommunication companies to multinational firms below the model Orange Enterprise Providers. In December 2019, the Group offered its new “Interact 2025” strategic plan, which, guided by social and environmental accountability, goals to reinvent its operator mannequin. Whereas accelerating in development areas and putting knowledge and AI on the coronary heart of its innovation mannequin, the Group will probably be a sexy and accountable employer, tailored to rising professions.


Orange is listed on Euronext Paris (image ORA) and on the New York Inventory Change (image ORAN).

For extra info on the web and in your cell: www.orange.com, www.orange-business.com or to observe us on Twitter: @orangegrouppr.

Orange and another Orange services or products names included on this materials are logos of Orange or Orange Model Providers Restricted.



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