Polestar made its Tremendous Bowl debut with a Polestar 2 industrial that aimed to set the electrical automotive newcomer aside from conventional automotive corporations by taking a shot on the complete idea of flashy automotive commercials — and at Tesla and Volkswagen, particularly.
The 30-second advert, titled “No Compromises” makes a litany of claims for Polestar, promising “No epic voiceovers,” “No empty guarantees,” and “No hidden agendas.” Extra pointed claims noticed Polestar take a jab at Tesla CEO Elon Musk (“No conquering Mars,”) and Volkswagen (“No dieselgate,”) over hovering photographs of the corporate’s Polestar 2 electrical sedan.
Polestar is a comparatively new participant within the electrical automotive area, tied intently to Volvo and (notably) providing the primary automotive that’s solely powered by Google’s Android Automotive working system. However even with the Volvo backing, Polestar continues to be comparatively small in comparison with the businesses that it’s taking photographs at in its Tremendous Bowl advert — though presumably it’s hoping that the publicity of the industrial will assist change that going ahead.
Correction: The Polestar 2 is a sedan, not an SUV. We remorse the error.