Meta has debuted its Quest 2 Tremendous Bowl advert forward of the massive recreation, and it’s laborious to get a grasp on how precisely it’s supposed to advertise the metaverse (by way of Wall Avenue Journal). It evokes a wierd mixture of nostalgia — and the slight worry — related to a childhood spent round unsettling animatronics, all whereas concurrently giving off 5 Nights at Freddy’s and Black Mirror vibes.
The business opens in a Chuck E. Cheese-esque atmosphere — so cleverly known as Questy’s — with a fuzzy animatronic canine, a pink six-armed creature, and two penguins performing Easy Thoughts’s “Don’t You (Neglect About Me)” on stage on the arcade. Quickly after, a shifting crew drags the lifeless our bodies of the animatronic band out of the constructing as the placement shuts down for good.
The canine (which falls straight on the road between cute and creepy) winds up staring out the window at a pawn store, sans the remainder of its animatronic crew, and takes on completely different roles because it’s handed round amongst house owners. After a quick look as a mini-golf course ornament, it’s seen getting flung out of the again of a pickup truck, after which laying helplessly inside a trash compactor — till it’s miraculously pulled out simply because the machine begins closing in on its head.
The identical lady who pulled the canine out of the trash compactor places the animatronic on show at an area middle, fixing it in a stationary pose pointing in the direction of the cafeteria. A younger man making an attempt out the middle’s VR exhibit takes off his Quest 2 headset and someway will get the concept to strap it on the animatronic canine.
Properly, right here’s the place it will get Black Mirror-y — the canine will get transported into Meta’s digital actuality, the place he meets up along with his outdated band members and is ready to carry out as soon as once more, a theme you may keep in mind from the “San Junipero” episode, which contains a digital world the place the aged and consciousnesses of useless individuals thrive.
Within the second-to-last scene, “Don’t You (Neglect About Me)” resumes taking part in, and the advert exhibits all 4 associates — every at new areas — fortunately dancing with Quest 2 headsets on, because the phrases “Previous associates. New enjoyable,” pop up on the display. It ends with the animatronic canine, nonetheless outfitted with Quest 2, howling within the now-closed area middle.
Am I purported to really feel pleased on the finish of that business? The fact that the animatronic canine is prone to get his headset ripped off as quickly because the area middle opens has left me feeling empty inside — or perhaps I’m simply studying an excessive amount of into it. This can be the truth that Meta desires to rebuild, however, if something, it’s that miserable realization this advert attracts consideration to much more.