HomeTechnologyMeta and Salesforce Speak Metaverse in Tremendous Bowl Advertisements

Meta and Salesforce Speak Metaverse in Tremendous Bowl Advertisements


Actual world or digital world? Take your choose.

Meta, the mum or dad firm of Fb, set its Tremendous Bowl advert within the metaverse. Within the advert, an animatronic canine and its pal, a pink-tentacled monster, are separated of their bodily actuality however reunited through the corporate’s Quest 2 digital actuality headsets.

Final week, Meta shares sank, partly as a result of the corporate revealed that it spent $10 billion constructing its imaginative and prescient of the metaverse, a next-generation web of shared on-line environments and experiences, inflicting its revenue to drop.

The software program big Salesforce tapped Matthew McConaughey to suggest a substitute for the metaverse: supporting the true world. Titled “#TeamEarth,” the corporate’s second Tremendous Bowl advert reveals the actor drifting in a hot-air balloon over the San Francisco Bay Space as he counters, with out naming them, the Meta chief govt Mark Zuckerberg and the SpaceX chief govt Elon Musk.

“Whereas the others look to the metaverse and Mars, let’s keep right here and restore ours,” Mr. McConaughey says.

Marc Benioff, who runs Salesforce, was deeply concerned within the advert, stated Sarah Franklin, the chief advertising and marketing officer.

“We’ve got sufficient fluffy razzle-dazzle on this planet — we have to get actual and give attention to saving the planet, serving to our society, serving to our communities and small enterprise,” she stated. “The Tremendous Bowl is an unimaginable stage to spend money on as a result of we’ve a lot consideration from individuals from all walks of life.”

Miller Lite, which is blocked from the Tremendous Bowl broadcast by the N.F.L.’s longstanding exclusivity take care of Anheuser-Busch, as a substitute launched its tongue-in-cheek game-time advert within the metaverse, creating an interactive digital tavern serving up digital pool, digital beer and lifelike expectations.

“We’re not taking ourselves too significantly with this,” stated Ari Weiss, the worldwide chief officer of DDB Worldwide, the company behind the Meta Lite Bar. “The metaverse is just not going to save lots of the world, or a minimum of, not but.”

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