Final up to date on February 1, 2022
That is the third submit in our collection the place we take a look at the on-page website positioning of the world’s hottest CMS techniques.
But when Squarespace hoped for a comfort “wood spoon” in our on-page website positioning collection they’re going to be dissatisfied.
As a result of on this submit, we’re diving into Godaddy’s Web site Builder…
…and the low bar simply bought an entire lot decrease.
So buckle up, and skim on to find:
- how effectively arrange for on-page website positioning GoDaddy’s Web site Builder is out the field,
- how one can configure your GoDaddy Web site Builder website to rank increased in Google,
- the technical website positioning points we discovered on the platform
Let’s get began with a abstract.
In Abstract: Is Godaddy’s Web site Builder good for website positioning?
You have been anticipating extra? Okay then…
We’re positive GoDaddy. They’re the world’s largest area registrar.
However you won’t know — until you noticed the quite a few upsells whenever you registered your area — that in addition they have a semi-popular CMS you should utilize to construct your web site.
Why do we are saying semi-popular? As a result of in keeping with w3techs simply 0.3% of web sites run on GoDaddy’s Web site Builder (as of February 2022). Which implies that WordPress websites (with a utilization share of 43.3%) outnumber GoDaddy websites by 144-1.
However these numbers don’t inform the complete story.
As a result of our guess is that when you think about the variety of spam websites selecting WordPress, the share of “actual” companies operating on GoDaddy’s Web site Builder will likely be a lot increased than 0.3%.
The unhealthy information?
These companies are going to be severely hampered by the shortage of management over their web site’s on-page website positioning.
As a result of the underside line is, there’s simply not a lot you are able to do to optimize your GoDaddy website.
In truth, what you can do is just about summed up on this video:
We’ll prevent time watching and summarize. To optimize your GoDaddy website you should utilize a flowery wizard to:
- Generate an website positioning title straight outta 1999
- Add a meta description
- Change your H1 tag
- Spam some key phrases into your textual content
We made up quantity 5.
In a nutshell:
You’ve bought about as a lot management over your web site’s on-page website positioning as Donald Trump has over his hair in a powerful wind.
Throw in sluggish load occasions and also you’ve bought a platform that’s positively going to be holding again your efforts to rank your website increased in Google.
Like photos? Right here’s a abstract…
How we examined the website positioning capabilities of GoDaddy’s Web site Builder
We arrange a small website on a GoDaddy Web site Builder Premium plan.
We selected a well-liked theme and loaded the positioning with demo content material.
The assessments included guide assessment, operating the positioning by means of our personal website positioning audit device, and testing utilizing third-party instruments similar to Google’s PageSpeed Insights and GTMetrix.
GoDaddy Web site Builder website positioning: The great, the unhealthy, and the ugly
Earlier than reviewing GoDaddy’s management of on-page website positioning components, let’s run by means of a number of the website positioning highlights (and lowlights) of the platform.
We’ll begin with the positives.
Empires rise and fall…
The solar slowly melts away the rocks over thousands and thousands of years…
Okay, um… it’s straightforward to combine your GoDaddy website with Google Search Console.
Unhealthy: Unconventional naming of fields, no search previews outwith wizard
GoDaddy has a wizard you should utilize to “optimize” every web page in your website. We don’t discover it significantly helpful, however we’ll come onto that later.
Outdoors the wizard, they’ll allow you to set a title and meta description for every web page in your website in the principle editor.
Solely they don’t name it a title. For some cause, they’ve determined to name it a “headline”.
So why is that this an issue?
Nicely, think about a non-technical person who’s simply learn an article (like our website positioning audit information) telling them to create an optimized title tag. Isn’t calling the sector “headline” simply inflicting pointless confusion?
Are we nitpicking? Maybe. However this simply appears illogical to us.
You’ll additionally notice from the screenshot above that you simply gained’t get a search preview in the principle editor (you’ll get one within the wizard).
Ugly: Gradual load occasions
With Core Internet Vitals being a part of Google’s algorithm since 2021, pace and format stability is grew to become much more essential to website positioning.
Our take a look at GoDaddy website had critical points with each.
For instance, this tremendous fundamental weblog submit…
…had a Google PageSpeed Insights rating of simply 23 and a time to interactive of 15.4 seconds.
It additionally had unusual points with format stability (loading then hiding layers), which you’ll see within the timeline under.
The sluggish load occasions have been primarily attributable to heavy script utilization.
Ugly: There’s simply not a lot you are able to do to optimize your website
Need to edit a web page’s title and meta description? No drawback… until you need to do it for a weblog web page.
Need to get extra superior?
Time to modify to a different CMS.
On-Web page website positioning Fundamentals: How does GoDaddy’s Web site Builder measure up?
Now let’s flip our consideration to manage of a number of the basic on-page website positioning components.
Does GoDaddy’s Web site Builder cowl all of them?
Not even shut.
Right here’s our abstract once more.
Word: having management of an website positioning rating issue just isn’t equal to its optimization. website positioning audit instruments like Seobility supply recommendation on correctly optimize every ingredient and discover errors in optimization which can be holding again your website. See our website positioning audit information for extra data on absolutely optimize your web site.
website positioning Titles and Meta Descriptions
Management in GoDaddy: partial
A web page’s title continues to be some of the essential on-page rating components. And a well-written meta description will help you get extra click-throughs (though Google gained’t all the time use it).
On a GoDaddy website you’ll be able to set a customized title and meta description for every “web page”, however for a weblog submit, you’re out of luck.
There are two methods you’ll be able to set the title and outline for a web page.
The primary is in the principle editor, which we already coated above.
The second method is thru the website positioning wizard.
To entry the wizard, click on on “Begin Optimizing” underneath “Settings > Search Engine Optimization” on any web page (proven under), or select “website positioning” from the “Advertising and marketing” dropdown.
From there, you’ll be able to select to “optimize” your homepage, or another web page in your website.
When you’ve chosen a web page to optimize, GoDaddy will ask you to explain it in a single or two phrases….
…which they’ll use to generate a listing of associated key phrases. You’ll be able to choose two or three of essentially the most related phrases on your web page.
After a immediate to insert these key phrases into your content material (which you are able to do if you want, however we’ve skipped) you’ll be requested to pick out a title on your web page.
Let’s check out that first title (which we suspect many small enterprise homeowners could choose):
Seobility Yoga – Yoga Courses, Yoga Instruction, Yoga, Yoga Courses
Appears to be like good proper? As a result of stuffing key phrases into your title and repeating the phrase yoga 5 occasions is a good way to spice up your search engine rankings.
Wait, it’s 2022 not 1999.
Apparent sarcasm is clear hopefully. However simply In case… let’s be crystal clear. This isn’t a great way to jot down your web page titles for website positioning in 2022.
In truth, we don’t actually like all of GoDaddy’s steered titles. However as we’re pressured to pick out one earlier than continuing we’ll select the only:
Yoga Courses – Seobility Yoga
It’s not good. However no less than it’s not spammy.
On the subsequent display, we will add our web page’s meta description.
After which after one other couple of screens the place we will select so as to add our key phrases to our web page’s content material and heading, we’ll get to a last assessment web page…
…and we’re carried out.
As we alluded to earlier, we don’t discover this website positioning wizard significantly useful. However the truth that the web page title ideas are poor, it’s an extremely sluggish method of updating a number of the most simple website positioning rating components.
Finally although, that’s simply our opinion. And non-technical customers could favor to replace their website this fashion.
So we will’t precisely name this a damaging.
However what we will say is a damaging is that GoDaddy doesn’t provide you with any solution to set a customized website positioning title and outline on your weblog posts. The title will all the time be the identical as your headline, and there’s nowhere so as to add a meta description.
We’ve no concept why that is the case, however it’s not good.
Be taught extra about website positioning Titles and Meta Descriptions
Web page slug / URL
Management in GoDaddy: partial
We advocate creating brief, descriptive, 2-3 phrase slugs, together with the first key phrase (or phrase) for every web page. Use hyphens to separate phrases.
You are able to do it on a GoDaddy website, however once more, it’s fairly unintuitive. There’s no subject for enhancing your slug, however GoDaddy will base it in your web page’s title.
And to layer on the confusion, we don’t imply website positioning title (keep in mind, GoDaddy calls that “headline”), we imply the “title” you select whenever you create a brand new web page:
So within the instance above, we’d get a slug that appears like this:
For those who replace this title, the URL may also replace.
Which is type of high quality we guess. However a subject for slug/URL may need made it a bit less complicated to understand?
As for the weblog, you’ll be caught with a slug based mostly on the title of the weblog submit itself. So if we now have a weblog submit titled:
Yoga Ideas For Newcomers: Right here’s How To Get Higher At Yoga FAST
We’ll get a slug that appears like this:
And there’s nothing we will do to alter it. Not excellent.
Word: one thing we did uncover is that should you change a broadcast weblog submit’s title, GoDaddy will preserve the outdated URL. So we suppose you would initially create the weblog submit with a brief, 2-3 phrase keyword-targeted title, then change it to an extended title afterwards should you wished a workaround.
Be taught extra about URL slugs/permalinks
Management in GoDaddy: no
On smaller websites, you in all probability gained’t want to fret about this.
However if in case you have a collection of comparable pages in your website — i.e. concentrating on the identical key phrases, or with very small variations in content material — there could also be occasions whenever you’ll need to set a canonical (grasp) URL.
This helps to keep away from duplicate content material points.
There’s actually no apparent solution to set canonical URLs in GoDaddy’s Web site Builder. So potential fiddly workarounds excepted, we’re going to say that this isn’t one thing you’ll be able to management on a GoDaddy website.
Be taught extra about canonical URLs
Index management (robots meta tag)
Management in GoDaddy: no
The robots meta tag instructs Google to both index (1), or to not index (2) a web page:
- <meta title=”robots” content material=”index, observe”> – index this web page please Google
- <meta title=”robots” content material=”noindex, observe”> – ignore this web page please Google (however observe the hyperlinks on it)
You don’t really need the primary one as (assuming your web page meets their high quality requirements) indexing is Google’s default motion. Nevertheless it doesn’t do any hurt to have it in place.
We couldn’t see any easy solution to noindex a person web page on a GoDaddy website.
Be taught extra about index management
Heading Tags (h1, h2, h3 and so on)
Management in GoDaddy: no
Heading tags (h1, h2, h3, and so on) assist Google perceive the construction, and subject(s) of your web page.
They need to be correctly nested.
For instance, an h1 tag would typically be the principle subject (stage 1), an h2 could possibly be a subtopic (stage 2), and an h3 could possibly be a sub-sub subject (stage 3), and so on:
<h1>Pets</h1> (subject of the web page) <h2>Goldfish</h2> (subtopic) <h3>Caring on your goldfish</h3> (subtopic of goldfish) <h4>Clear your fish’s tank repeatedly</h4> (subtopic of caring on your goldfish) <h2>Cats</h2> (subtopic) <h3>Caring on your cat</h3> (subtopic of cats)
GoDaddy’s Web site Builder fails miserably right here. You’ve bought just about zero management over headings.
At first look, we thought maybe they have been doing their funky naming conference trick once more and calling heading tags “Types”. However we have been improper.
Seems the dropdown within the picture above is actually for controlling the model of the heading. There’s no solution to change the precise heading tag itself.
So that you’re caught with no matter GoDaddy feels is the very best match for a specific heading tag. Which wouldn’t be fairly a lot of a difficulty in the event that they have been selecting the best ones…
…however (no less than in our assessments) they’re not.
Within the instance above, we’ve skipped straight from H2 to H4.
How about on a weblog web page?
Nicely, all you are able to do is choose “T” within the textual content toolbar.
Which turns the highlighted textual content into an H4. Need a subheading? Powerful, you’re getting one other H4.
(H4 wasn’t even the correct tag right here, it ought to have been an H2)
So there’s simply no solution to create a correctly structured web page.
Be taught extra about heading tags
Structured information (aka schema)
Management in GoDaddy: no
Structured information (also called schema) will help Google perceive:
- the kind of content material on a web page (i.e. recipe, assessment, product, article),
- the entity behind the web site (i.e. group),
- and will also be used to indicate extra search options (wealthy snippets)
For those who’re not acquainted with structured information and its influence on website positioning, we advocate studying our wealthy snippets information.
There’s no easy method so as to add schema markup to a web page on GoDaddy.
Be taught extra about structured information and wealthy snippets
Picture website positioning
Management in GoDaddy: sure
The three most essential components of picture website positioning are:
- Alt textual content (description of the picture for display readers and serps)
- File dimension (smaller = sooner = higher)
- File title (we advocate utilizing descriptive file names)
GoDaddy’s Web site Builder performs moderately effectively right here.
It’s straightforward so as to add alt textual content…
And whenever you add a picture GoDaddy will create (and serve) a WebP model — a light-weight picture format that’s beneficial by Google.
They are going to change the filename of the webp (we’d quite they saved it the identical), however total we’re fairly proud of how GoDaddy handles picture website positioning.
Be taught extra about picture website positioning
Do GoDaddy websites run over HTTPS? sure
HTTPS has been a confirmed Google rating sign since 2014.
And in 2022 there’s actually no excuse for any website to nonetheless be operating over HTTP. However any website positioning advantages, it’s unsecure.
So we’re happy to say that each GoDaddy website (whether or not on a customized area or not) runs on HTTPS.
Be taught extra about HTTPS
Management in GoDaddy: no
A robots.txt file means that you can cease search engine bots from accessing sure areas of your website.
For instance, you may need a bit with person generated content material that you simply don’t need crawled or listed by Google.
Sadly whereas GoDaddy will create a default robots.txt file on your website, there’s at the moment no solution to edit it. They clarify why right here.
Sadly, no, you won’t be able to edit the robots.txt instantly on GoCentral. It’s a proprietary GoDaddy product and all server aspect entry is managed by GoDaddy. The client has no direct entry.
Be taught extra about Robots.txt
Generated by GoDaddy: sure
An XML sitemap helps Google discover (and index) all of the pages in your website.
GoDaddy routinely units up and maintains an XML sitemap on your website (pages, weblog posts, and so on), nevertheless, there is no such thing as a solution to edit it.
Be taught extra about XML Sitemaps
Are GoDaddy websites mobile-friendly?
One phrase reply: sure
When designing your website on GoDaddy, there’s a superb likelihood you’ll be specializing in the way it appears to be like on desktop.
The excellent news is that GoDaddy websites are absolutely responsive, and (pace points however) work effectively on cell.
Simply make certain to preview how your website appears to be like on each desktop and cell. And keep in mind it’s the cell model of your website that Google will index and rank. So if in case you have a characteristic that shows on desktop however not cell, then Google gained’t take it under consideration for rankings.
GoDaddy offers you a preview of how your website appears to be like on cell.
However we’d nonetheless advocate testing by yourself machine after going stay.
If Google does discover any points with the cell model of your web site, they’ll let in Search Console.
So preserve an eye fixed out.
In conclusion: GoDaddy Web site Builder’s website positioning is severely missing
Our mom informed us that if we don’t have something optimistic to say, then don’t say something.
But when we caught by that rule… effectively, you’d be a clean web page right here.
As a result of it’s fairly exhausting to conclude something apart from GoDaddy’s Web site Builder is poor for website positioning.
For those who’re on the platform, you’re going to be hampered by the shortage of choices for optimizing your website/content material. And the sluggish web page load occasions are going to see you lagging your opponents each actually and metaphorically.
However with that being mentioned:
For those who at the moment have a GoDaddy website and don’t need to swap to a extra superior CMS — an motion we truly discovered GoDaddy assist engineers recommending in a lot of their very own assist threads! — our recommendation could be to:
- run a full website positioning audit (you’ll be able to observe this information),
- allocate time to fixing points and optimizing your website (the place potential),
- concentrate on creating high-quality content material that helps your customers and absolutely solutions their search queries,
- construct your website’s authority by incomes top quality backlinks (try our beneficial hyperlink constructing techniques right here)
Within the different components of this collection, we reviewed the on-page website positioning of Wix, Squarespace, WordPress and Joomla. And we’ve in contrast the website positioning professionals and cons of every CMS in a last roundup submit, the place we additionally revealed the very best CMS for website positioning in 2022.
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