Lately, igaming associates have been complaining about one thing that to a lot of them seems to be like unfavourable Search engine optimisation towards their websites. Quite a few individuals have reported seeing hyperlinks to their websites from pages that seem like this:
Nonetheless, this isn’t unfavourable Search engine optimisation towards any particular websites however a byproduct of a hyperlink spam scheme that goes roughly like this:
- The offender hacks a lot of websites, largely powered by Joomla, largely unrelated to casinos, and locations his parasite pages just like the one within the screenshot above;
- The content material of this web page consists of a bunch of key phrases a few of that are linked to the offender’s different parasite pages on different hacked Joomla websites;
- Typically, to dilute the hyperlinks to their very own parasite pages, in addition they hyperlink to every other random websites discovered rating for no matter key phrases they use. That is how these websites get their “unfavourable Search engine optimisation-like wanting” hyperlinks.
Affected associates, excellent news for you: in case your web site received into one in all these parasite pages, it means it’s rating. Unhealthy information: you bought hyperlinks from hacked websites. These might not be as simply ignored as simply any poor high quality spam hyperlinks, so if in case you have seen a whole lot of these in your hyperlink profile not too long ago, or in case you’re frightened that your rankings have already been affected, you could need to disavow them (or speak to me and I’ll aid you with a hyperlink audit and make sure whether or not or not yours is a case like this and what your greatest plan of action could be).
How the offender monetises it: the banner and the header underneath it are linked to but different parasite pages on hacked Joomla websites, however on this case they’re set to redirect to their cash web site, slots2018 . on-line. Now, in case you test the hyperlinks of this one, you gained’t see something:
However in case you test one of many hacked parasite pages redirecting to it, you will note a very completely different image:
slots2018 . on-line robots.txt disallows each bot from crawling the location, therefore Majestic and different instruments can’t crawl it and might’t report its backlinks (which might solely be redirects anyway). It’s not going to be crawled by Google, both – however the offender just isn’t frightened about it as the location will get all its visitors from throwaway redirected parasite pages on hacked third celebration websites. Alternatively, affiliate packages gained’t know the place his visitors comes from, both. Jogs my memory a little bit of this setup just a few years again – solely in that case, it was WordPress as an alternative of Joomla.
Speaking of Joomla, it seems to be like hacked websites are utilizing an outdated model – here’s a Sucuri scan outcome for one of many hacked websites:
So in case you’re a web site proprietor, it goes with out saying that you need to be sure you are working the most recent model of no matter CMS you might be utilizing.