HomeSEOGoogle might require double verification for some enterprise profiles

Google might require double verification for some enterprise profiles


Google has up to date its doc on the way to confirm your corporation in Google Enterprise Profiles to add that you just Google “might require you to confirm by a couple of methodology.” This is perhaps associated to some fraudulent enterprise profiles being created utilizing one of many verification strategies.

Verification strategies. Google at present provides a number of strategies to confirm a enterprise itemizing with Google Enterprise Profiles. When this primary launched, Google had solely the postcard methodology, the place Google would mail the enterprise handle a postcard and pin. However Google has added quite a few choices since, together with:

  • Cellphone or textual content
  • E mail
  • Video recording
  • Reside video name
  • Postcard

Double confirm. Now, Google might request that some companies use not only one verification methodology, however two. Here’s a screenshot of the up to date doc:

Stefan Somborac who noticed this stated on Twitter that possibly this can result in “a stricter verification course of” and thus presumably “cut back pretend areas on Google Maps.”

Why we care. This will likely add extra steps for you and your prospects when verifying their enterprise profiles with Google however hopefully this can cut back pretend enterprise listings in Google Maps. Google has not commented on this transformation, so it’s exhausting to know for certain why Google added that line, however we will all guess it’s associated to serving to make sure the enterprise is an actual enterprise.

It’s possible you’ll need to talk to your prospects that they could must confirm their enterprise a couple of means, if you’re working with a enterprise that has but to confirm their enterprise profile in Google.


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About The Writer

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming group for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry’s private weblog is called Cartoon Barry and he might be adopted on Twitter right here.

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