The French have joined Austria in declaring that Google Analytics is “unlawful” within the EU. CNIL, the French information safety authority, dominated that an area web site should cease utilizing Google Analytics because it violates Article 44 of the GDPR.
The explanation: Knowledge transfers to the US. The large deal right here is that US intelligence companies have entry to non-public info on European guests. Google, in response to French authorities, has not accomplished sufficient to make sure that this doesn’t occur.
Clearly, EU nations are sending a message right here: “We don’t need Google Analytics on European soil till they adjust to our information switch insurance policies.”
The query is: Do you have to hold utilizing Google Analytics in your web site or not? That is what Google has to say concerning the scenario to this point. Quick story, they promise so as to add extra controls to information assortment to allow everybody to be compliant.