HomeSEOExamined: Is Joomla Good For Website positioning In 2022?

Examined: Is Joomla Good For Website positioning In 2022?


joomla seo check

Final up to date on February 1, 2022

That is the fifth put up in our collection the place we take a look at the on-page Website positioning of the world’s hottest CMS techniques.

We beforehand lined WordPress, Wix, Squarespace, and GoDaddy.

This time we’re turning our consideration to Joomla. Particularly, Joomla 4 which was formally launched in August 2021.

Learn on to find:

  • how nicely arrange for on-page Website positioning Joomla is out of the field,
  • how one can configure your Joomla website to rank larger in Google

Let’s get began with a abstract.

In Abstract: Is Joomla good for Website positioning?

Joomla is an open-source CMS. You’ve acquired full entry to the underlying code and may also create your individual plugins/extensions to change the system’s core performance.

Joomla 4

So with some coding chops (and the luxurious of time), we might wager that there’s nothing you possibly can’t do to totally optimize your Joomla website.

However with that being mentioned, on this collection, we’re specializing in the out-the-box Website positioning performance of the main CMS techniques. Give or take a number of plugins/extensions, we need to maintain our arms (and web site) fairly clear.

Earlier in 2021, we examined Joomla 3. And whereas we appreciated it general, there have been undoubtedly a number of gaps within the CMS’s Website positioning performance.

The excellent news?

Joomla 4 (and one tremendous cool Website positioning extension) has just about plugged all of them.

Every little thing we like to manage for on-page Website positioning can now be configured in Joomla’s admin space. And we had been additionally impressed with Joomla 4’s out-the-box velocity — with solely minimal tweaks required to get a formidable rating on Google’s PageSpeed Insights.

Another enhancements?

Whereas not Website positioning-related, we felt that Joomla 3’s backend seemed dated and drained. And we consider this was one of many causes for the decline in Joomla’s reputation and market share over time.

google trends - joomla vs wordpress

So we’re happy to say that Joomla has fully revamped the admin space for model 4.

joomla 4 admin

The modifications are primarily beauty (and we do nonetheless have some grumbles about grouping of choices), however we really feel the slick new look ranges the enjoying subject considerably with WordPress and is probably going to assist entice new customers to the platform.

JoomlaShine has a pleasant breakdown of the admin interface enhancements right here.

In abstract, Joomla 4 is an enormous step ahead from Joomla 3 and is now an amazing selection for Website positioning.

joomla 4 seo

How we examined the Website positioning capabilities of Joomla

Like WordPress, it’s tough to check Joomla in isolation as a lot of its Website positioning efficiency might be right down to particular person configurations (i.e. host/server) and decisions (templates/extensions).

However as with our earlier exams, we tried to maintain extensions/plugins to a minimal, configuration to as near “out the field” as attainable, and opted for in style templates.

Right here’s what we did:

  1. We arrange a small take a look at website on a Digital Ocean server with the identical specs because the server internet hosting our earlier WordPress take a look at website
  2. We added demo content material just like our different take a look at websites
  3. We tried out 3 Joomla Website positioning extensions (and settled on one)
  4. We examined 2 of the preferred Joomla themes (Helix Final, and Joomla 4’s default Cassiopeia template)
  5. Exams included guide evaluate, operating the positioning by means of our personal Website positioning audit instrument, and testing utilizing third-party instruments equivalent to Google’s PageSpeed Insights and GTMetrix.

Which Joomla Website positioning extensions did we strive?

Whereas testing each Joomla 3 and Joomla 4, we bought and road-tested three Website positioning extensions:

  1. Joomla sh404sef
  2. Firecoders Route66
  3. 4SEO

So which can we advocate?

4SEO.

It’s as shut as you’ll get to a WordPress Website positioning plugin like YOAST for Joomla. You’ll get snippet previews (a characteristic missing in lots of different Joomla Website positioning extensions) and full management over all the important thing on-page Website positioning fundamentals.

4SEO

Fairly merely, Joomla 4 and 4SEO go collectively like peas and carrots.

Any downsides?

Type of. Sadly, 4SEO is a premium extension. So that you’ll have to pay for it.

Our choice would have been to make use of a free Website positioning extension. However sadly, we had been unable to search out one which gave us anyplace close to the extent of Website positioning management we had been searching for.

Observe: Should you’re nonetheless on Joomla 3 (it is best to actually improve!) we’d advocate going for sh404sef.

Joomla Website positioning: The nice, the dangerous, and the ugly

Earlier than reviewing Joomla’s management of on-page Website positioning elements, let’s run by means of a number of the Website positioning highlights (and lowlights) of the platform.

Good: Joomla 4 is lightning quick out-the-box

Joomla 3 was fairly quick…

…however Joomla 4 leaves it within the mud.

With out putting in any third-party extensions, our take a look at website (when operating on Cassiopeia) scored 99/100 on PageSpeed Insights cell.

joomla 4 pagespeed

What did we do to optimize the positioning’s velocity?

Not a lot. In reality, all we did was allow Joomla 4’s glorious inbuilt caching. See this information for find out how to do it.

Observe: Joomla 4 is tremendous quick out-the-box. However poorly optimized templates, or sub-optimal server configurations might nonetheless gradual it down. So try our web page velocity optimization information for a ton of suggestions.

The dangerous: Website positioning parameters configured in separate admin space

That is extra of a touch upon the 4SEO extension, slightly than Joomla itself. And both approach, it’s hardly a deal-breaker.

However in a great world, we’d have appreciated to have seen the choices for configuring a person web page’s on-page Website positioning saved throughout the article admin panel, slightly than in a separate admin space.

Observe: we must always level out that in the event you’re enhancing pages on the entrance finish this isn’t a difficulty as 4SEO helps entrance finish enhancing. And anyway, we’re in all probability nitpicking…

The ugly: Out-the-box many primary Website positioning settings are buried

Should you’re not utilizing an Website positioning extension like 4SEO, it’s simple to overlook primary Website positioning settings as a result of approach Joomla’s commonplace management panel is organized.

For instance, on an article, the Website positioning title is buried proper on the backside of the choices tab…

browser page title

…whereas the meta description is positioned beneath the publishing tab.

meta description

Wouldn’t it make extra sense to have these in the identical place?

On-Web page Website positioning Fundamentals: How does Joomla measure up?

Now let’s flip our consideration to manage of a number of the basic on-page Website positioning elements.

Does Joomla cowl all of them?

Just about. We’d have appreciated to have seen higher management of templating for titles and meta descriptions. However apart from that, Joomla 4 with the 4SEO extension put in has you lined.

Right here’s our abstract once more.

joomla 4 seo

Observe: having management of an Website positioning rating issue shouldn’t be equal to its optimization. Website positioning audit instruments like Seobility provide recommendation on find out how to correctly optimize every component and discover errors in optimization which can be holding again your website. See our Website positioning audit information for extra info on find out how to totally optimize your web site.

Website positioning Titles and Meta Descriptions

Management in Joomla: sure

A web page’s title continues to be some of the essential on-page rating elements. And a well-written meta description will help you get extra click-throughs (though Google received’t at all times use it).

The excellent news is, you possibly can set web page titles and descriptions in an out-the-box Joomla 4 set up. However you’ll have to know the place to look.

The Website positioning title (which Joomla calls “Browser Web page Title”) is tucked away on the (VERY) backside of the choices panel…

Edit Article > Choices > Browser Web page Title

browser page title

…whereas the meta description setting is bundled beneath the “Publishing” tab.

Edit Article > Publishing > Metadata > Meta Description

meta description

We expect it might make extra sense to maintain these collectively. However no biggie.

Should you’re utilizing 4SEO, you possibly can set a customized web page title and meta description for any web page within the extension’s admin space.

It will overwrite any earlier metas set natively in Joomla for the web page. And also you’ll additionally get a SERP preview for each cell and desktop.

Elements > 4SEO > Choose web page

4seo metadata

Candy.

Relating to templating titles, sadly, there’s no simple technique to do it.

You may select to incorporate your website title in your titles as a prefix or suffix in your website’s world configuration.

System > World Configuration > Website positioning

joomla 4 site name

However once more, this might be overwritten in the event you’ve set a customized title for a web page utilizing 4SEO.

And naturally, if you wish to write some customized code, you’re free to create a customized title (or meta description) format in your template (directions right here).

Be taught extra about Website positioning Titles and Meta Descriptions

Web page slug / URL

Management in Joomla: sure

We advocate creating brief, descriptive, 2-3 phrase slugs, together with the first key phrase (or phrase) for every web page. Use hyphens to separate phrases.

Earlier variations of Joomla did assist search engine pleasant URLs. However the course of was a little bit fiddly and you’d in all probability have needed to make use of an extension to handle them.

Luckily, Joomla 4 has made the method of enabling (and managing) search engine pleasant URLs way more simple.

Your first step is to allow “Search Engine Pleasant URLs” and “Use URL Rewriting” within the Website positioning panel of worldwide config.

System > World Configuration > Website positioning

search engine friendly urls

As soon as enabled, you’ll have to rename htaccess.txt (present in your website’s root listing) to .htaccess in the event you haven’t accomplished so already.

htaccess

After which you should use the “Alias” subject to set a search engine pleasant slug for a person article.

Be taught extra about URL slugs/permalinks

Canonical URLs

Management in Joomla: sure

On smaller websites, you in all probability received’t want to fret about this.

However in case you have a collection of comparable pages in your website — i.e. concentrating on the identical key phrases, or with very small variations in content material — there could also be instances if you’ll need to set a canonical (grasp) URL.

This helps to keep away from duplicate content material points.

You may set a customized canonical URL for any web page within the 4SEO admin space.

Elements > 4SEO > Choose web page > Canonical URL

canonical url

Index management (robots meta tag)

Management in Joomla: sure

The robots meta tag instructs Google to both index (1), or to not index (2) a web page:

  • <meta title=”robots” content material=”index, observe”> – index this web page please Google
  • <meta title=”robots” content material=”noindex, observe”> – ignore this web page please Google (however observe the hyperlinks on it)

You don’t really want the primary one as (assuming your web page meets their high quality requirements) indexing is Google’s default motion. However it doesn’t do any hurt to have it in place.

Joomla 4 allows you to set this within the “Publishing” tab of an article’s edit display screen.

Edit Article > Publishing > Metadata > Robots

Or alternatively, you possibly can management the robots meta tag in 4SEO.

noindex page

Be taught extra about index management

Heading Tags (h1, h2, h3 and so forth)

Management in Joomla: sure

Heading tags (h1, h2, h3, and so forth) assist Google perceive the construction and matter(s) of your web page.

They need to be correctly nested.

For instance, an h1 tag would typically be the primary matter (stage 1), an h2 might be a subtopic (stage 2), and an h3 might be a sub-sub matter (stage 3), and so forth:

<h1>Pets</h1> (matter of the web page)

<h2>Goldfish</h2> (subtopic)

<h3>Caring in your goldfish</h3> (subtopic of goldfish)

<h4>Clear your fish’s tank commonly</h4> (subtopic of caring in your goldfish)

<h2>Cats</h2> (subtopic)

<h3>Caring in your cat</h3> (subtopic of cats)

Joomla helps a full vary of heading tags from H1-H6.

joomla 4 headings

Because it ought to!

Be taught extra about heading tags

Structured information (aka schema)

Management in Joomla: sure

Structured information (also called schema) will help Google perceive:

  • the kind of content material on a web page (i.e. recipe, evaluate, product, article),
  • the entity behind the web site (i.e. group),
  • and can be used to point out extra search options (wealthy snippets)

Should you’re not conversant in structured information and its influence on Website positioning, we advocate studying our wealthy snippets information.

You’ve acquired a number of choices for together with customized schema in your Joomla web site and pages.

First up, there are a number of specialised extensions, equivalent to this one from tassos.gr (free and paid variations accessible).

However it’s also possible to handle schema with 4SEO.

Within the instance under, we’re going to make use of 4SEO so as to add FAQ schema to a web page. We’ll begin by including a brand new rule and giving it a reputation (for our use).

Elements > 4SEO > Structured Knowledge > New Rule > Title & Ordering

faq schema name

Subsequent, we’ll choose which circumstances will set off the rule.

On this case, we’re selecting a particular URL (yoga-classes). However you can additionally select to point out the schema on all pages, particular classes, and even on particular dates.

Elements > 4SEO > Structured Knowledge > New Rule > When to run

joomla 4 schema

And eventually, we are able to select which kind of schema to show (i.e. FAQ web page, occasion, recipe, and so forth), and the way will probably be constructed (CSS selectors, shortcodes, or customized values).

Elements > 4SEO > Structured Knowledge > New Rule > What to do

joomla 4 structured data

It’s fairly intuitive and covers a lot of the widespread kinds of schema markup you may need to use in your website.

The complete course of is documented right here.

Be taught extra about structured information and wealthy snippets

Picture Website positioning

Management in Joomla: sure

The three most essential parts of picture Website positioning are:

  • Alt textual content (description of the picture for display screen readers and search engines like google and yahoo)
  • File dimension (smaller = quicker = higher)
  • File title (we advocate utilizing descriptive file names)

Joomla 4’s commonplace WYSIWYG editor helps alt textual content…

joomla 4 alt text

…and so they received’t mess together with your filenames. So so long as you utilize a descriptive filename when saving earlier than importing to Joomla, that’s what you’ll get.

As regards to optimizing picture file sizes, you’ll must deal with that another way.

Your choices are to both:

a) be sure your pictures are compressed earlier than importing, or

b) set up an extension to compress your pictures for you

Should you go for choice b, then the Picture Recycle extension ought to do the trick.

image recycle extension

Observe: Joomla 4 consists of lazy loading for pictures out-the-box, which is certainly going to assist with preliminary web page load instances. However we’d nonetheless advocate compressing and optimizing your pictures.

Be taught extra about picture Website positioning

HTTPS

Do Joomla websites run over HTTPS? sure

HTTPS has been a confirmed Google rating sign since 2014.

And in 2022 there’s actually no excuse for any website to nonetheless be operating over HTTP. However any Website positioning advantages, it’s unsecure.

Ensuring your Joomla website runs over HTTPS is your (or your hosts) duty.

Be taught extra about HTTPS

Robots.txt file

Management in Joomla: sure

A robots.txt file lets you cease search engine bots from accessing sure areas of your website.

For instance, you might need a piece with user-generated content material that you simply don’t need crawled or listed by Google.

Since Joomla is self-hosted, you should use FTP to immediately edit your robots.txt file.

Or, in the event you’re operating 4SEO it’s also possible to edit the file within the admin space.

Elements > 4SEO > Website positioning Instruments > Robots.txt

joomla 4 robots

Be taught extra about Robots.txt

XML Sitemaps

Generated by Joomla: sure

An XML sitemap helps Google discover (and index) all of the pages in your website.

And the excellent news is, 4SEO will mechanically create a sitemap in your Joomla website.

Elements > 4SEO > Sitemaps

4seo sitemaps

Even higher? You may exclude particular pages from the sitemap with the clicking of a button.

Elements > 4SEO > Pages > Sitemap checkbox

exclude page from sitemap

Be taught extra about XML Sitemaps

Are Joomla websites mobile-friendly?

One phrase reply: sure

When designing your Joomla website there’s a very good likelihood you’ll be specializing in the way it seems to be on desktop.

However cell site visitors overtook desktop site visitors in 2017. And Google now prioritizes the cell model of your website for crawling and indexing.

Most Joomla templates are mobile-friendly. And if yours shouldn’t be…

…then it’s time to discover a new one!

If Google does discover any points with the cell model of your web site, they’ll let you understand in Search Console.

mobile issues - google search console

So maintain a watch out.

In conclusion: when mixed with the premium 4SEO extension, Joomla is a superb selection for Website positioning

Joomla has been round for a very long time and has a comparatively giant neighborhood.

So it’s no actual shock that there might be an answer (be that with an extension or some code tinkering) for many technical Website positioning duties that you simply need to full.

Once we beforehand reviewed Joomla 3, we had been crucial of the drained admin interface and gaps in Website positioning performance. And we felt that every one issues thought-about, WordPress was in all probability a more sensible choice for Website positioning, and customarily as a CMS.

However Joomla 4, when mixed with the premium 4SEO extension has (in the primary) stuffed the Website positioning gaps, and the slick new admin interface goes to make it way more interesting to new customers.

On prime of that, it’s tremendous quick.

Fairly frankly, after spending the previous few years in a slumber — permitting the competitors to march forward — Joomla looks like a venture that’s alive once more.

And with the fitting information and a strong Website positioning technique, there’s no motive your Joomla website can’t rank extremely in Google.

So in the event you’re operating a Joomla website, right here’s what we advocate:

  • run a full Website positioning audit (you possibly can observe this Website positioning audit information),
  • allocate time to fixing points and optimizing your website (the place attainable),
  • concentrate on creating high-quality content material that helps your customers and totally solutions their search queries,
  • construct your website’s authority by incomes top quality backlinks (try our beneficial hyperlink constructing ways)

Within the different elements of this collection, we reviewed the on-page Website positioning of Wix, Squarespace, GoDaddy and WordPress. And we’ve in contrast the Website positioning professionals and cons of every CMS in a roundup put up, the place we additionally revealed the very best CMS for Website positioning in 2022.

PS: Get weblog updates straight to your inbox!

David McSweeney

David is our chief editor for professional Website positioning content material at Seobility. Unsurprisingly he loves Website positioning and writing. He combines 20+ years of expertise in Website positioning with the fervour for educating you guys find out how to optimize your web sites the fitting approach.



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