- What’s content material repurposing?
- Find out how to repurpose your weblog content material with examples/instruments/platforms
- Social Media savvy is the brand new tech savvy
- Picture is all the things…The whole lot is picture
Ask any author at the moment, and they’re going to let you know the issue of writing authentic weblog content material. To churn out a chunk of high quality content material that stands by itself in opposition to thousands and thousands of internet sites could be a daunting activity. Furthermore, writing weblog content material takes hours of analysis, brainstorming, literal sweat, and a collection of approvals out of your seniors (if what I imply).
That’s the reason content material repurposing is essential to getting the utmost return on funding on weblog content material written with a lot problem. Content material repurposing lets you reuse your weblog content material in a number of codecs in addition to additionally creating new avenues for viewers engagement.
On this article, we can be discussing how one can republish your posts on different web sites, flip them into slideshows or movies, and share them on social media. This helps to generate leads or site visitors to your web site.
So, let’s get began.
What’s Content material Repurposing?
Hubspot defines content material repurposing as “altering the format of the content material, and/or altering the audience for the content material”. It’s completely different from content material revamping, which incorporates updating content material for the aim it was initially meant. Revamping a weblog content material, for example, is finished to make it related to the identical viewers.
Find out how to repurpose your weblog content material with examples/instruments/platforms?
1. Sharing is caring
Social running a blog
You’ll be able to share your weblog content material on a number of platforms like Reddit, Quora, and Medium within the type of mini-blog and explainers.
Evergreen and high quality content material might be shared on such platforms though, for search engine optimization functions, it’s higher to re-word the article to keep away from duplication. However, including backlinks to the unique article can be an search engine optimization booster.
You can even edit your weblog content material barely and ship it to web sites and blogs which have the same audience as yours. It might assist get a brand new viewers on your content material.
Social media posts
Weblog content material can be repurposed by creating microblogs, shared on social media platforms like Twitter (via threads), Fb, and Instagram.
For example; take a look at this picture:
A bit of little bit of analysis and DIY angle can assist you compile related weblog content material right into a complete eBook. Softwares like Designer and Bloxp can assist convert your content material into eBook format.
The eBook method can even provide help to optimize and construct in your best-performing content material by increasing it on the ebook format. That leaves one thing new for the reader to look ahead to.
In case your well-researched weblog content material is information pleasant or teaches one thing fascinating and in-demand, attempt utilizing the identical for a webinar or a workshop. And, no marks for guessing, however the webinar can also be a part of video content material. That is a method of acing your content material repurposing good.
At Nice Studying too, we conduct a number of webinars on quite a lot of subjects. You’ll be able to take a look at some over right here.
2. Social media savvy is the brand new tech-savvy
A technique of repurposing your weblog content material is making a video and posting it on YouTube. Strategies to go about this:
- Don’t learn your weblog within the video.
- For camera-shy individuals, use textual content slides and voice overs.
- Use the subheadings of your weblog as key takeaways.
- Embed the hyperlink of the YouTube video in your weblog (this makes it visually interesting and provides an edge in addition to additionally lowering the bounce charge of the web page, as individuals are likely to spend extra time on pictographic pages than old-school text-type content material drama)
- Transcribe YouTube movies.
- Share the identical video on YouTube shorts.
If making a YouTube video is just not part of your skillset, don’t fear. Strive software program like Lumen5. The AI will take the important thing factors of your weblog content material and switch it into a captivating slideshow you’ll thank us for.
#Professional Tip: Strive sharing your YouTube movies individually on social media by importing them on every platform individually.
After YouTube, you’ll be able to share that video on LinkedIn too. LinkedIn has about 722 million members, together with 310 million month-to-month lively users. That type of viewers quantity and engagement might be useful on your weblog content-turned-to-video.
Fb is one other platform to add your video to. Make a degree to shorten its size as we’re all conscious of the eye span of individuals searching the each day feed on social media.
#Professional Tip for the daring content material creators on the market: You can even live-stream your content material on Fb Reside. I imply, how arduous can or not it’s to speak in regards to the bullet factors of your weblog on digital camera? In any case, reside movies stick round longer than Snapchat tales and might be included in your weblog publish, making it a extra holistic learn.
Fb has a complete information on how one can go reside on its platform. You can even verify that out to be doubly certain.
From Fb, you too can share the identical video on Instagram’s IGTV. Although there’s a 10-minute restrict for video content material on IGTV, when you handle to cross 10K followers on gram, you’ll be able to share movies of as much as an hour.
If you don’t want to share the edited video you posted on Fb on IGTV, you too can share the unique video from YouTube by importing it on to IGTV.
For Instagram tales, the weblog content material needs to be shortened to the 15-second restrict. It may be executed by both enhancing your blog-turned-video or sharing screenshots of the weblog content material.
One can even add hyperlinks to your weblog, web site, YouTube channel to Instagram tales. That approach, individuals can straight come to your web site, a win-win for all.
#Professional Tip: To maximise your Instagram tales ROI, crosspost them on platforms like Tik Tok, YouTube tales, Snapchat, and extra. You can even attempt Instagram’s polling characteristic to generate curiosity round your weblog content material.
Check out an instance of a repurposed weblog content material within the picture under:
Emails could sound old-fashioned, however as they are saying, Previous is Gold. Emails are a good way to repurpose your weblog content material as a result of they have a tendency to exit to your subscribers/heat leads. Not solely are you able to create emails round previous weblog posts, however you too can reply questions associated to your weblog content material that readers ask in your web site and create an e-mail e-newsletter.
For example, take a look at this e-mail for a weblog publish:
3. Picture is all the things… all the things is picture [Dialogue Credit: Rockstar]
Not everyone seems to be digital camera assured or likes the video content material method. For that bunch of content material creators, Infographics and GIFs are a superb mixture for repurposing weblog content material.
Infographics make extremely complicated content material easy via its easy-to-look and comprehensible visible attraction. You’ll be able to attempt instruments like Canva and Venngage to make them. In addition to, you’ll be able to all the time use infographics inside your weblog additionally. It’ll make it visually interesting, and everyone knows that readers are likely to learn blogs which have fairly some visible attraction.
GIFs are actual eye-catchers when you do them proper. Making a GIF on a controversial level in your weblog content material can stand out in a crowded newsfeed. Likewise, you too can use stats to make GIFs. Strive Giphy’s GIF maker to get began.
#Professional Tip: One other factor to attempt is animating your Infographic to make it right into a gifographic.
You can even create Pinterest boards together with your Infographics, GIFs, and Gifographics out of your weblog content material by utilizing interesting pictures. Any type of weblog content material that addresses a ‘how one can’ query is greatest fitted to creating Pinterest Instructographic( Directions On Graphics = Instructographics). This type of content material repurposing can assist get you a brand new type of viewers.
#Professional Tip: Strive to not hyperlink your weblog/web site for each Pinterest publish that you simply create. You don’t need to be tagged too self-promotional or spammy. So, steadiness out the hyperlinks with viewers engagement posts. It’s extra about garnering followers who will finally see your weblog content material in the event that they like what you publish generally.
Utilizing Slideshare is one other approach of repurposing your weblog content material. For example; in case you are somebody within the schooling/educating subject, top-of-the-line methods to show and be taught is thru a slide desk. Simply create a slide desk out of your weblog content material to get going.
You can even use Canva for constructing slides earlier than making a slide desk on PowerPoint or Prezi.
#Professional Tip: You should utilize this presentation as a backdrop for a webinar or share on social media organically.
Try this slideshare presentation on AI by Nice Studying on SlideShare.
These are some standard methods to get began on content material repurposing by yourself. You’ll be able to go to the following stage by investing in a paid advert technique. If you’re well-aware of how one can go about this, you can begin splurging the cash. However for newbies or somebody genuinely keen on content material advertising, repurposing, and all the things that comes below the area of digital advertising, make sure you take a look at our PG Program in Strategic Digital Advertising and marketing.
This is among the greatest on-line programs out there that educate you all the things that you must learn about digital advertising to work within the trade proper now.