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[Design Story] Behind the Design of the Galaxy S22 Sequence – Samsung International Newsroom


Samsung Electronics established a design identification for the Galaxy sequence with the assumption that originality derives from the mix of deep reflection, intensive analysis, effort and time. Following this course of permits new values to be added that elevate the requirements for premium smartphones. That is how Samsung has repeatedly managed to boost Galaxy smartphones’ designs whereas sustaining important values.


Learn on to study extra about how Samsung refined the Galaxy S22 sequence’ design.



The Essence of Originality

For the Galaxy S sequence, Samsung has at all times aspired to develop a easy and flat type that harmonizes expertise and design with out exposing the boundary between them. With clean, stunning traces that resemble the curvature of sand dunes, moderation and solidity coexist within the Galaxy S sequence’ simplified type.



Daring Geometry


The Galaxy S sequence’ design philosophy prioritizes capturing solely probably the most important parts so as to set up a singular identification. Within the case of the Galaxy S22 sequence, which means equipping the gadgets with a flat design and a symmetrical back and front. Particulars on the perimeters have been pared down to make sure that the smartphones look smooth and clean from any angle.


As well as, the Galaxy S22, S22+ and S22 Extremely’s digital camera structure has been rearranged to determine a design identification that the Galaxy S sequence will keep going ahead. Specifically, the digital camera of the Galaxy S22 and S22+ has been positioned in such a manner that it’s equidistant from the gadgets’ horizontal and vertical edges, making a extra refined impression.



A Seamless Mixture


The Galaxy S22 and S22+ each function analogous colours of their steel digital camera housings and our bodies, creating a way of unity. The smooth, flat line drawn by the facet body separates it from the digital camera housing, making a clean-cut look. The digital camera system, its waterproof construction and the angle of the digital camera housing had been all redesigned and delicately refined and simplified.



Newness Past Innovation

Samsung designers repeatedly try to lift the bar for premium smartphones even additional with improvements that improve Galaxy gadgets’ distinctive identification. Accordingly, the Galaxy S22, S22+ and S22 Extremely display how Samsung has been delivering one of the best efficiency and expertise whereas additionally contemplating methods to make it simpler for customers to make the most of the gadgets and specific themselves.



An Optical Phantasm

The Galaxy S22 Extremely combines superior efficiency with a complicated design. Right here, the scope of the Galaxy S sequence has been expanded by inheriting the Galaxy Be aware sequence’ easy but sturdy design identification, which is optimized for the S Pen.



As a digital camera’s efficiency will increase, it tends to develop bigger and protrude extra from the design. To stop the Galaxy S22 sequence’ digital camera from protruding, Samsung minimized the digital camera’s measurement by optimizing its design. The digital camera’s mirrored steel body establishes a model new look with a specialised ending technique that creates the impression that the digital camera is floating above the gadget’s physique. These options permit the digital camera to harmonize with the physique. The result’s a sublime design that doesn’t protrude too far and features a mirrored steel body that displays the colour of the gadget relying on the angle.




A Versatile S Pen That’s a Pleasure To Use

The Galaxy S22 Extremely’s built-in S Pen affords a extra artistic and joyful cellular expertise by permitting customers to write down and draw on the gadget’s expansive display screen. With 70% decrease latency, the brand new S Pen permits customers to get pleasure from a extra reasonable expertise that looks like placing pen to paper.


What’s extra, customers may also open apps extra simply with Compact Mode within the Air Command menu, and the Samsung Notes expertise has grow to be much more handy. When customers wish to save a hyperlink or an internet web page, they will accomplish that simply utilizing Samsung Notes in a pop-up or cut up display screen and preserve the web page they had been viewing open.




Broaden Your World

One UI expands what customers can do with the Galaxy S22 sequence. For instance, when often used widgets are grouped utilizing the Good Widget operate, widgets that customers will discover helpful relying on the time and placement shall be routinely displayed. There’s a widget to inform customers of upcoming occasions, in addition to one which signifies when their Galaxy Buds’ batteries are low. Eradicating the necessity to open a number of widgets without delay permits the house display screen for use extra effectively.



The digital camera has additionally been enhanced to permit customers to take high-quality images and movies of distant topics and in low-light settings. Features that enhance the sharpness of selfies and take away the moiré patterns that seem when capturing TV screens or displays have additionally been added to the gallery, offering a brand new photo-remastering expertise. The photograph editor’s automated AI eraser intelligently detects and removes shadows and light-weight reflectors in a extra environment friendly method than if customers had been to pick out and erase objects manually.


Moreover, the newly launched Samsung Pockets1 function combines digital funds, ID and asset administration in a single handy and safe place. This simplifies customers’ day by day routine by offering layers of safety to guard their personal info.





Designs That Mirror Their Period

With Galaxy gadgets’ designs, Samsung strives to ship an optimum cellular expertise that components in customers’ distinctive preferences and existence. With designs that evolve with the occasions, Samsung permits customers to make use of their cellular gadgets as they want, supporting extra pleasurable cellular experiences that put customers in control of their day by day lives. Persevering with to take action permits Samsung to create extra worth and a brighter future for communities and society.



Fashionable But Elegant


The Galaxy S22 sequence’ colours are each distinctive and modern basic and premium, however stylish as properly. Every gadget is offered in Phantom Black, Phantom White and Inexperienced. The Galaxy S22 and S22+ are additionally obtainable in Pink Gold, whereas the Galaxy S22 Extremely is offered in Burgundy.


The refined Phantom Black hue showcases the Galaxy S sequence’ premium worth, whereas the pure Phantom White enhances the reflection of the steel physique, projecting a message of hope and positivity. Inexperienced displays the present occasions and encompasses quite a lot of tastes, whereas Burgundy accentuates the premium worth and the trendy and distinctive really feel of the Galaxy S22 Extremely. A double layer nano coating provides wealthy tone and texture to the Pink Gold version, revealing quite a lot of colours that transcend the bounds of a normal pink.



Extra Customization

Whereas the gadgets’ designs have been simplified and refined, the enjoyment of selecting a smartphone cowl is bigger than ever. The S-View Flip Cowl’s compact show options the identical UX because the Galaxy Watch, providing constant and unified usability. The Body Cowl, in the meantime, affords a alternative of two backplates one clear, one mirrored so customers can simply adorn their gadget to go well with their style.



The Silicone Cowl with Strap combines daring graphics with colours that create a powerful impression each time the smartphone is used, whereas the clear Protecting Standing Cowl options a number of choices by way of kickstand designs and colours, providing customers a singular look. All kinds of canopy supplies, comparable to silicon and leather-based, in addition to stylish designs and colours, permit enabling anybody to discover a cowl design that fits their distinctive character.



Cut back & Recycle


The Galaxy S22 sequence’ design identification can be mirrored in its packaging. The quantity 22 on the bundle expresses the unity of the digital camera housing with easily permeating graphics, whereas the daring “S” hints on the smartphones’ fashionable and flat design.



The smartphones’ packaging was produced in an eco-conscious method, using 100% recycled paper. All elements, together with equipment and manuals, had been made extra compact to scale back the packaging’s general quantity. These eco-conscious efforts enabled Samsung to equip the Galaxy S22 sequence with packaging that’s 56% smaller by quantity than that of the Galaxy S20.


For years, the Galaxy S sequence has been setting the usual for premium smartphone designs. Samsung’s final objective for the sequence is to repeatedly present cellular experiences that mirror customers’ suggestions and evolve in ways in which profit the whole world. Going ahead, the corporate will proceed to create progressive experiences that mirror our altering occasions, break present boundaries and transcend the bounds of what smartphones can do.






* The photographs proven are for illustration functions solely and should differ from the precise merchandise. Product specs could range by nation, area and mannequin.



1 Official launch date is TBD. Characteristic specs could range by nation, area, mannequin and provider.



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