January 26, 2022
Apple spotlights Black voices throughout Black Historical past Month
In celebration of Black Historical past Month, Apple is spotlighting Black enterprise and innovation, and amplifying Black voices with a wide range of unique content material and curated collections. All through the month, customers can take heed to particular episodes of “The Message” on Apple Music 1 that debate Black creators’ contributions to tradition and the significance of well being and wellness in the neighborhood; be a part of new exercises that honor Black Historical past Month on Apple Health+; uncover new podcasts from Black creators about well being, well-being, tradition, and historical past on Apple Podcasts; and rather more. Beginning right now, clients may take pleasure in a particular version Unity Lights watch face and order the brand new Apple Watch Black Unity Braided Solo Loop.
Apple Music is launching a marketing campaign across the theme Music is Therapeutic. Particular episodes of “The Message” on Apple Music 1 will characteristic in-depth conversations between Ebro Darden, Apple Music’s head of Hip-Hop and R&B editorial, and visitors. The radio episodes will contextualize modern points round Black well being and wellness, and spotlight the historic perspective, achievements, and contributions that Black folks have made to tradition. Music programming on the Apple Music Browse, Style, and Radio pages will spotlight varied interpretations across the themes of Motion, Black Love, Celebration, and Peace. Apple Music TV can even have full-day takeovers of music movies impressed by the marketing campaign.
To help customers on their well being and well-being journey, Health+ will characteristic new exercises that pay tribute to Black Historical past Month, together with playlists devoted to celebrating Black artists, in addition to two new meditations led by Health+ trainers Christian Howard and JoAnna Hardy, centered on the themes of gratitude and consciousness. All through the month, customers can even have the chance to take part within the Unity Problem and earn a limited-edition award, by closing their Transfer ring seven days in a row. The inclusive Health+ coach staff can even be sporting the brand new Apple Watch Unity Braided Solo Loop to have fun Black Historical past Month.
On February 7, Health+ can even launch a brand new episode of Time to Stroll, an inspiring audio expertise on Apple Watch, that includes activist Ayọ Tometi, one of many founders of the Black Lives Matter motion. On this stroll, she talks about how the homicide of Trayvon Martin deepened her dedication to activism, and why altering her identify altered her outlook on life. That very same day, Time to Run, an audio working expertise designed to assist customers change into extra constant and higher runners, will introduce a brand new episode that includes Health+ coach Cory Wharton-Malcolm, as he coaches runners via Atlanta, Georgia, with notable sights such because the Beginning Dwelling of Martin Luther King, Jr., and the Worldwide Civil Rights Stroll of Fame.
On Apple Podcasts, listeners can browse an enormous catalog of exhibits from Black creators and about Black historical past, well being, well-being, and tradition. Apple Podcasts has additionally invited seven revelatory, would-be history-makers in podcasting to share their critically acclaimed work alongside episodes that encourage them. Listeners within the US can discover curated collections from bestselling creator, professor, and social commentator Roxane Homosexual; meals author, entrepreneur, and founding father of Whetstone Journal Stephen Satterfield; former basketball participant and sports activities TV character Jay Williams; artist and poet Morgan Harper Nichols; founding father of the Properly-Learn Black Woman studying community Glory Edim; and the founders of the monetary literacy and way of life model Earn Your Leisure, Rashad Bilal and Troy Millings.
Apple is launching a particular version Apple Watch Black Unity Braided Solo Loop and matching Unity Lights watch face impressed by Afrofuturism, a philosophy that explores the Black expertise via a story of science, know-how, and self-empowerment. As a part of this launch, Apple is supporting organizations centered on advancing inclusion in science and know-how for communities of shade via its Racial Fairness and Justice Initiative.
Designed by members and allies of the Black inventive neighborhood at Apple to have fun Black historical past and tradition, the Apple Watch Black Unity Braided Solo Loop and matching Unity Lights watch face honors generations of Black folks throughout the African diaspora. This design symbolizes a communal perception within the necessity for a extra equitable world. The colourful purple and inexperienced colours of the Pan-African flag appear as if speckled gentle throughout the black band.
The band is complemented by the Unity Lights watch face, which is designed utilizing 2D ray tracing, a know-how by no means earlier than applied for a watch face. Every pixel on the display simulates the sunshine and shadow falling throughout it and the motion of the clock arms concurrently reveal and conceal the sunshine, altering dynamically all through the day. The Unity Lights watch face could be custom-made to be a full display or round dial, and features a black and white choice, tick marks, and as much as 4 issues. iPhone, iPad, and Mac customers may present their help for Black Historical past Month by downloading Afrofuturism-inspired wallpapers obtainable at apple.com.
The App Retailer is spotlighting a full vary of apps which can be enabling Black well being and wellness in all areas of life, from monetary to bodily and psychological well-being. Apple’s world editorial staff will characteristic inspiring tales on apps, builders, and influential voices empowering secure environments for Black communities. Amongst these people and apps are Black-owned apps like Irth that present maternal well being assets to Black girls; out of doors and nature apps like AllTrails, Merlin Chook ID, and Nike Run Membership, which can be enabling solidarity amongst members of the Black neighborhood via health, nature, and collective self care; three daring content material creators who’re utilizing Clubhouse, the social audio app, to degree the taking part in discipline and lift each other up; and video games like “Insecure: The Come Up Sport” — impressed by the extensively celebrated HBO sequence “Insecure.”
Apple Books is specializing in Black well being and wellness by highlighting authors — like Harriet A. Washington and Alex Elle — who deal with these multidimensional themes. With collections that discover their work, and different options recommending works by Black writers throughout a wide range of genres, Apple Books will supply readers and listeners numerous views on the richness of Black expression and expertise.
Apple Maps customers can find out about Black historical past or uncover Black-owned companies via curated Guides. For customers all in favour of increasing their data of Black historical past, Uncover Atlanta options Well-known Auburn Avenue Black Historical past Websites, Nationwide Park Basis highlights Nationwide Parks that Honor Black Historical past, The Philadelphia Inquirer provides customers a solution to Uncover Philly’s anti-slavery websites, and Tinybeans outlines spots to find out about Black historical past all through Los Angeles, New York Metropolis, San Diego, Seattle, and Washington, D.C. Maps additionally helps customers help Black-owned companies with Guides from Complicated celebrating Black-Owned Streetwear & Sneaker Shops; EatOkra, that includes meals guides from Carla Corridor, KJ Kearney, and Pierre Thiam; and The Infatuation highlighting Black-owned eating places in cities like Chicago, Miami, and Philadelphia.
Apple TV App
The Apple TV app will characteristic guest-curated collections by outstanding Black creators and stars — together with Natasha Rothwell, Sam Richardson, and extra — who’ve shared what they watch to unwind. Viewers may discover a spectrum of mood-based collections starting from relaxation and romance to deep contemplation, in addition to collections centered on wellness, spirituality, and religion.
All through the month of February, Apple Information readers and listeners are invited to dive deep into the necessary work of right now’s prime Black journalists. Audiences can discover professional reporting and evaluation on the Black expertise via curated collections, audio tales, and episodes of Apple Information At this time, a day by day audio briefing from Apple Information obtainable every weekday morning.
Shot on iPhone
Apple’s newest Shot on iPhone marketing campaign, “Our Tales,” options portraits and video of 4 pioneers who’re on the nexus of Black historical past — from an artist, to a dressing up designer, a music government, and a Michelin-starred chef. Every particular person shares tales about their inspiration, life’s work, and philosophy.
Pricing and Availability
- The Black Unity Braided Solo Loop is accessible now on apple.com and within the Apple Retailer app, and shall be obtainable in choose Apple Retailer places starting Tuesday, February 1 for $99 (US).
- The Black Unity Braided Solo Loop is appropriate with Apple Watch SE and Apple Watch Sequence 4 or newer.
- The Unity Lights watch face shall be obtainable right now and requires Apple Watch Sequence 4 or later working watchOS 8.3, and iPhone 6s or later working iOS 15.2.
- The Apple Watch Black Unity packaging, Apple Retailer places, and Apple Retailer app will characteristic App Clip performance for patrons to simply obtain the watch face, or clients can obtain from apple.com.
- Health+ is accessible as a subscription service for $9.99 (US) per 30 days or $79.99 (US) per 12 months.
Apple Media Helpline