HomeSEO11 Privateness-Targeted, Various Search Engines to Google

11 Privateness-Targeted, Various Search Engines to Google


Google alternate options are in all places, however are they any good?

To reply this query, I poked round just a few common different serps for a day or two and used them for my every day work.

My foremost judging criterion was how every search engine fared in its dedication to defending consumer knowledge and privateness. Listed below are the 11 that obtained my approval:

  1. Startpage
  2. DuckDuckGo
  3. Courageous Search
  4. Swisscows
  5. Search Encrypt
  6. OneSearch
  7. MetaGer
  8. Mojeek
  9. Qwant
  10. Ecosia
  11. You.com

Startpage's homepage. Search term "ahrefs" in text field

Startpage is successfully Google with out the monitoring. And for that reason, it takes our high spot.

In line with the Netherlands-based search engine, your queries are anonymized earlier than search outcomes are pulled from Google. This implies all figuring out data is blanketed, together with your IP deal with. No monitoring cookies are used both.

Startpage additionally complies with GDPR, a European Union regulation that protects customers’ knowledge. Nonetheless, you need to know the nation is a part of the 9 Eyes intelligence alliance, which shares mass surveillance knowledge with eight international locations.

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"Anonymized View" message in search queries

The Nameless View characteristic allows you to go to web sites out of your search outcomes anonymously for each desktop and cellular. It primarily behaves like a (free) VPN.

DuckDuckGo's homepage. Search term "ahrefs" in text field

DuckDuckGo is definitely essentially the most well-known personal search engine round—and the antithesis to Google on the subject of favoring consumer privateness. (Although, it does monetize from consumer searches.)

Your search historical past is saved in a non-identifiable method, which means monitoring cookies and private identifiers, similar to IP addresses, should not saved.

This can be a enormous plus for us even if outcomes pulled from over 400 sources, together with its personal crawler (DuckDuckBot), crowdsourced websites like Wikipedia and companions like Bing and Yahoo.

To check its efficacy, I plugged the identical key phrases into Google and DuckDuckGo—from “covid-19 updates” to “kaws marina bay.” The outcomes had been usually related. I discovered this to be true of breaking information tales too.

A doable draw back is that DuckDuckGo is predicated within the U.S. and, by extension, a part of the 5 Eyes intelligence alliance—which incessantly collects mass surveillance knowledge from web corporations.

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Gif showing Bangs feature

DuckDuckGo’s “Bangs” characteristic takes you instantly to look outcomes on different websites. For instance, typing “!w” and a key phrase (e.g., !w singapore) takes you on to Wikipedia’s web page for Singapore.

Brave's homepage. Search term "Ahrefs" in text field

I like Courageous Search for its deal with unbiased outcomes, which it pulls from its personal index. The corporate made the daring transfer of relinquishing its reliance on Google SERPs in October 2021.

Upon looking for each evergreen content material and time-sensitive information, I discovered the outcomes to be related sufficient to Google’s—as long as you permit for nameless native outcomes.

For extra privateness, you may select to show this toggle off and conduct guide searches, e.g., “issues to do in [location].”

Toggle button for "Anonymous local results"

Similar to the opposite serps right here, there is no such thing as a consumer profiling and no customized or focused advertisements.

The search engine is a part of Courageous Software program, whose co-founders embrace Brendan Eich (creator of JavaScript and co-founder of browser Mozilla Firefox) and Brian Bondy (former senior platform engineer at Mozilla).

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Search results for "marketing." Knowledge panel on the right

Courageous has information panels for fast solutions to your burning questions, similar to Google.

Swisscows' homepage. Search term "Ahrefs" in text field

Swisscows is a Switzerland-based search engine that has its personal index for German-language queries. For all different languages, outcomes are pulled from Bing. However this isn’t a problem, given that each one search queries are stripped of non-public identifiers.

The search engine additionally omits the usage of monitoring cookies and geo-targeting.

Whereas Swisscows’ search outcomes actually aren’t on par with Google’s, I like how household pleasant the search engine is: It mechanically filters out violent and pornographic search outcomes by the use of an enforced characteristic.

So far as privateness goes, Switzerland shouldn’t be a part of an intelligence alliance, however it does have a Mutual Authorized Help Treaty with the U.S.

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Search results for "digital marketing." Semantic map on the right

Swisscows has “semantic maps” that will help you refine your searches.

Search Encrypt's homepage. Search term "ahrefs" in text field

Search Encrypt sources for its outcomes from its content material companions and serps (together with Google, Bing, and Yahoo), albeit in a privacy-safe method.

Like the opposite serps on this checklist, Search Encrypt anonymizes search queries, doesn’t retain server logs or IP addresses, and doesn’t retailer monitoring cookies.

In the case of searches, your phrases are encrypted domestically earlier than being despatched to the servers. After half-hour of inactivity, your looking historical past can be erased.

Nonetheless, Search Encrypt does retailer your search knowledge (albeit with none of your private identifiers) to enhance its product efficiency.

I discovered its search outcomes akin to Ecosia’s. So whereas it’s not fairly up there with DuckDuckGo and Startpage, Search Encrypt is dependable sufficient for use for all types of queries—whether or not navigational, transactional, or informational.

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Options to retry search on Yahoo, Bing, and Google

When you’re dissatisfied with the outcomes or need a fast comparability, you may simply accomplish that utilizing the “retry this search” perform situated on the high of the web page.

OneSearch's homepage. Search term "ahrefs" in text field

Owned by Yahoo’s mother or father firm, Verizon Media, OneSearch claims to be a privacy-oriented search engine—with search outcomes pulled from Bing.

No cookies are saved, and there’s no sharing of identifiable private knowledge with advertisers. Having additionally perused its privateness coverage, I discovered the search engine to be fairly protected.

On the draw back, OneSearch profiles you primarily based on question search phrases and your imprecise location on the time of your search. So you could get contextual advertisements—or educated guesses about your pursuits primarily based in your search key phrases. There isn’t any private profiling or retargeting, although.

What I like are the little extras: the SafeSearch perform, the flexibility to set a extra particular location, and the “Superior Privateness Mode” possibility (extra under).

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Toggle button to turn Advance Privacy Mode on or off. Short write-up about privacy below

Allow “Superior Privateness Mode” to encrypt search phrases and search URLs, which is able to masks your search content material from third events.

MetaGer's homepage. Search term "ahrefs" in text field

MetaGer is a Germany-based, open-source metasearch engine. Like Ecosia, its servers run on renewable vitality.

Outcomes are pulled from Scopia, Bing, OneNewspage, and OneNewspage (Video), in order that they’re fairly well timed. You may also deselect the various search engines used or create a blacklist of internet sites within the settings.

I respect how clear MetaGer is in its dealing with of consumer data, from queries to maps. Nonetheless, it’s not with out caveats: The search engine shops your full IP deal with for 96 hours, and your identify and electronic mail deal with are stored if you happen to fill out its contact type.

Nonetheless, it does use an anonymizing proxy that ensures you keep full management over your knowledge.

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Example of "Did you know" box

The “Do you know”’ field (to the proper of search outcomes) provides tidbits about MetaGer and tips on how to refine your searches. You may also click on on the textual content to view the complete checklist of ideas.

Mojeek's homepage. Search term "ahrefs" in text field

Mojeek is a crawler-based search engine with its personal search index of over 4 billion pages. This makes it wonderful for unbiased data. However it additionally means there could also be restricted outcomes, because it doesn’t pull outcomes from different serps.

Nonetheless, I just like the search engine for its simple no-tracking coverage. Your private knowledge can even by no means be bought or distributed, which is a big plus in our books. When you’ve stuffed its contact type, you may request to have the data deleted too, as per GDPR.

All that mentioned, Mojeek is primarily based within the U.Ok., which is a part of the 5 Eyes intelligence alliance—similar to DuckDuckGo.

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Emoticons below text field

The emotion-based search classification characteristic permits you to enter a key phrase and search by emotion.

Qwant's homepage. Search term "ahrefs" in text field

Qwant is a Paris-based search engine whose search outcomes are powered by Bing and its personal internet crawler. It’s totally accessible in over 30 international locations however, alas, not Singapore.

Finally test, my colleague, SQ, discovered the accuracy of search outcomes to be first rate sufficient. However don’t count on location-specific solutions, as Qwant doesn’t monitor your geolocation.

It additionally doesn’t acquire knowledge or use monitoring cookies. However it retains your IP deal with for fraud detection functions. When you desire full anonymity, Qwant suggests utilizing a VPN or the TOR relay service.

Like Startpage, Qwant provides GDPR safety. France is, nevertheless, a part of the 9 Eyes intelligence alliance.

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Example of search shortcut. Typing in a specific query leads to Amazon's page

There are “search shortcuts” that give you fast entry to particular web sites. As an example, utilizing the time period “&a books” yields outcomes from Amazon’s books class.

View the checklist of shortcuts right here.

Ecosia's logo. Next to it is a text field to enter search queries

Do you know each motion you’re taking in your digital gadget emits carbon dioxide? And Google performs an enormous half in it: It’s accountable for ~40% of the web’s carbon footprint.

To counteract this, personal search engine Ecosia donates 80% of its income to tree-planting initiatives, or roughly one tree for each 45 searches made. It has additionally constructed a photo voltaic plant in order that its servers can run on clear energy.

On the entire, I discovered its search outcomes to be shut sufficient to Google’s.

Ecosia isn’t totally personal. It collects search knowledge and personally identifiable data, each of that are solely anonymized after seven days. However we reckon utilizing the search engine is a worthy trade-off, because it seeks to deal with local weather change.

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Search results page. On top right-hand corner, a small scoreboard with a tree next to it

Your variety of searches is proven on a scoreboard (until you select to clear your browser cookies), permitting you to maintain monitor of your affect on the setting.

You.com's logo. Next to it is a text field containing search term "ahrefs"

Rounding off the checklist is You.com. The beta-stage search engine provides a extremely customizable expertise: Your search outcomes seem on one webpage however are break up into a number of sections you can rearrange in accordance with your preferences.

"Web results," "Images," and "Videos" sections on search results page

To additional customise your outcomes, join an account so as to add and save apps to your dashboard (discover out extra underneath Characteristic Highlight under). These apps are primarily your most well-liked sources of data and can present up alongside together with your search outcomes.

Saved app "Reddit" on search results page

Whereas it’s a neat characteristic, it additionally means your first-party cookies can be saved for personalization functions. Alternatively, you’re capable of get rid of first-party cookie-tracking completely by looking privately or by way of VPN.

I discovered the search outcomes for numerous key phrases (similar to “ahrefs” and “covid-19 singapore every day circumstances”) to be akin to Google’s. And whereas some outcomes are drawn from Microsoft, You.com maintains that consumer knowledge is stored protected and never bought to advertisers. The corporate is carbon impartial too.

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Section to add apps

Personalize your search outcomes by including apps to your feed—there are scores of classes to select from. You possibly can even add developer apps, similar to Github, to your dashboard.

Last ideas

Whereas Google dominates the worldwide search engine market, it’s had its justifiable share of criticism: antitrust points, making a filter bubble, violating consumer privateness, and extra.

For customers, different serps could also be one workaround. However don’t take our phrase for it; check out those on this checklist to determine what works finest for you.

Acquired questions or feedback? Ping me on Twitter.



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